INFORMATION PRACTICES
We understand that security and privacy are important issues for visitors to our Web site and recognize our obligation to keep the information secure and confidential. That is why we maintain the following standards to help protect information that personal identifies you.

PERSONAL DATA
Visitors to this web site are not required to register or provide any personal data to browse the site. Of course, if you register with our site, we will collect data so that we can personalize your visits. In addition, we will use the data to administer business and to notify you of products and services that may be of interest to you. We collect and retain information about you only for specific business purposes - and we will tell you why we collecting and retaining it upon your request.

COOKIES
To improve our Web site, we, and third party advertising companies, use standard Internet "cookie" technology. A cookie is a bit of information that is stored on a visitor's hard drive that allows us to track how visitor navigates through the site and areas in which a visitor shows interest. This is similar to a traffic report: it tracks trends and behaviors, but does not identify individuals. The information we gather includes date and time of visits, pages viewed, time spent at the site, and the site visited just before and after the The Lending House site. Third party advertising companies may use information about visits to this and other web sites in order to provide advertisements about goods and services of interest. Unless otherwise notified, these companies, do not use names, addresses, e-mail addresses or telephone numbers, and do not link any online actions or cookies to an identifiable person.